Digital transformation has brought a lot of changes in the business world. Advertising and marketing industries are no exception and this industry is undergoing a rapid transformation. This digital age makes the advertising and marketing industry so much different than before, now advertising is more focused on online platforms. To keep this industry running smoothly and faster implementation of a business management software is necessary. Important to realize, effective and flawless working of all the online marketing strategies is very crucial for the success of the campaigns as well as for the advertisement business. With integrated ERP software in the place, you will be able to review everything from scratch and make changes if required. Make the launch of a new product or service a lot easier than ever with ERP software for advertising and digital marketing. Furthermore, you are now able to double your traffic effortlessly.
As we know, the revenue of advertising and marketing business is based on the fee and performance of the project. With this in mind, monitoring project profitability and employee performance become very important. A powerful ERP system can handle these tasks effortlessly because this system gives you complete visibility across the operations. You can handle projects, clients, accounting, employees, marketing activities, website, and much more with the modern ERP software.
Traditional ways of managing advertising agencies are so inefficient. It does not provide a single actionable view to the managers, director or other senior members of the business. But, Odoo ERP software provides a comprehensive approach to manage your entire advertising and marketing business. This system understands your business challenges and then helps you to resolve those issues instantly. It handles the whole customer life-cycle from the time of receiving the creative brief to the performance analysis of the project and employees. Also, constant tracking and monitoring of the performance of the campaign provide customers with a real-time view of the whole project. To put it differently, Odoo covers the management of initial processes such as creative briefs, script, traffic scheduling, campaign. Furthermore, it also includes project management, client management, and finance and accounting management.
This integrated and comprehensive software system helps you to manage digital advertising, search engine marketing, email marketing, and marketing automation. Furthermore, with the strong features of Odoo, you can develop a website for your clients as well as for your organization with very attractive designs.
Customer Relationship Management
Odoo CRM module enables you to harness data associated with your clients and it truly makes customer understanding better. ...Furthermore, it helps agencies to create better-personalised experiences for their customers. To put it another way, Odoo helps you in customer data management, important to realize, it ultimately affects your business's financial success. Odoo CRM system also provides you with the amazing communication platform that is integrated to the emails, social media, chats, phone calls, and other modes of communications and such management of communications channels enables you to interact with your customers more conveniently. Also, this system enables you to pick real-time information so that you can make it available to your client as quickly as possible. As a result, your customers are able to make real-time decisions as per the current market trends.
Odoo CRM module directly associated with the increase in sales productivity, improved ROI, and sales rate quotas. Odoo's Mobile CRM is the major component in the increase in the number of customers. Also, it facilitates better client management because now sales reps can work from anywhere. As a result, the productivity of sales teams is boosting day by day.
Odoo for the advertising industry automates repetitive marketing activities and tasks by using the latest tools and technology. ...Furthermore, with the elimination of manual tasks, it constantly tracks and measures campaign performance. Automation truly improves productivity that ultimately drives efficiency. To put it all together, Odoo facilitates marketing automation by using latest technologies and web-based services that help agencies to execute, manage and automate core marketing tasks and processes. As a result, advertising and marketing agencies get more accurate and successful campaigns and better leads that help them to achieve greater ROI. Using Odoo for digital marketing agencies results in higher revenue and greater growth.
Finance and Accounting Management
For the growth of digital marketing and advertising agencies, one of the main factors is proper accounting and finance management. ...It includes budget management, expense management, etc. Making any project efficient budgeting in an appropriate manner is essential. Odoo accounting module helps you to control expenses by monitoring it. Furthermore, the finance module automates finance and accounting operations that surely reduces the number of hours that you are spending on manual tasks. Another key point, the billing feature makes the client billing more convenient and flawless. As a result, you will get accurate and precise financial reports that help you to get insight into project profitability. Also, analyze your profit, gain insight into staff utilization and efficiency. Furthermore, analyse WIP reports, all at one place and make better decisions for your business.
To ensure uninterrupted workflow and flawless day-to-day operations Odoo project management system allows you to track all ...the tasks and activities. Also, it enables collaboration of the project team with client in-house teams to ensure efficient project delivery. With this software system, you can track each and every task assigned to the team and monitor them for better project performance. Another key point, to maintain the financial efficiency of the project Odoo integrates the project module with the finance module. It helps in the proper financial planning and budgeting of the projects. Ultimately, it ensures profitability, delivery of the projects on time and within budget.